Thought Leadership drives new business. That’s actually a correlation to revenue, proving that you can commercialize Thought Leadership.
Research shows that customers, in certain industry sectors, respond very positively to companies or brands that “educate” them. That’s where Thought Leadership comes in. Thought Leadership can range from ad hoc efforts to produce content marketing that inspires or educates to full blown CXO level events. Whatever the rationale for investing in Thought Leadership, the question should be…
“How do I differentiate my firm using Thought Leadership that resonates with my clients and prospects needs?”
Now, that’s a loaded question. “Differentiation” from competitors assumes you can provide an avenue that your competitive ecosystem can’t. And “resonates” assumes you know your buyer persona inside and out, such that you can pinpoint accurately what their implicit and explicit needs are. That’s a tall order.
ThoughtBoost can help you identify the Thought Leadership opportunity for you and advise you on how to construct the program you need. Contact us.