How do you track your competitors? Staying on top of competitive shifts is pivotal. Competitive research is critical. Your customers and prospective customers constantly are barraged by competitors and their messages. Your ability to attract first, then demonstrate your value over that “noise” is what business is all about. But discovering what your competitors are doing can be challenging. Your competitors aren’t going to reveal all simply because you want intelligence. In some ways you can gather public data. However, pricing and other valuable data can be almost impossible to get. ThoughtBoost offers you valuable ways to gain the data you need to price your product and services effectively, and arm Sales with vital selling points. Contact ThoughtBoost to learn more.