Fractional CMO Services

June 1, 2017

ThoughtBoost Fractional CMO Services gives you the expertise you need to grow faster

Think it's time to invest in marketing? ... but concerned about the numbers? Fractional CMO Services (Chief Marketing Officer) might just be the answer. As new models for outsourced engagement emerge, growth minded organizations are increasing looking to the Fractional CMO to address both strategic and tactical marketing goals.

Benefits of a Fractional CMO:

Top caliber Marketing -- Experienced marketing talent can be hard to find. These individuals can also command salaries that are out of reach for small or mid-sized firms. Companies sometimes opt for less seasoned marketers but may do so at the sacrifice of more strategic perspectives.

Ramp Up Speed -- A Fractional CMO brings lots of strategic and practical knowledge into precisely what you're trying to accomplish. They have built marketing organizations. They have deciphered best practices in generating leads. Opting for a Fractional CMO often demolishes any need for a ramp up period.

Expanded Network -- A master Marketer taps into a vast network. This may be customers, analysts, executives, vendors, you name it. A Fractional CMO offers lots of potential introductions.

Knowledge & Toolsets -- Marketers today need to embrace the art and science of experimentation. Think A/B tests of highly personalized website experiences. Fractional CMOs have likely experienced a gamut of possibilities. You benefit from that experience, determining what to avoid, and how to convert suspects to leads better.

Financial Leverage -- Hiring a Top Marketing Executive means significant investment. Depending on the market, an experienced Marketing Executive in the Technology sector can command a base salary of well over $208K (Salary.com, US Market). That can be a prohibitive number for a Small to Mid-Sized firm. A Fractional CMO can be secured for literally a fraction of that cost.

Flexible Terms -- Hiring a permanent CMO can be a risk for an organization. Fractional CMOs engage according to the needs of the firm. You opt to bring onboard the Fractional CMO for whatever time period meets your needs. You can engage, see how the relationship works, and then opt to lengthen the engagement as needed.

Experimental Data -- Would you work to reinvent the wheel? Fractional CMOs come primed with lots of experience and best practices. This allows them and you to be extremely efficient in how you approach solving your Sales & Marketing challenges.

Approach

ThoughtBoost's Fractional CMO services can be configured to the specific needs of your organization.

Options include (but are not limited to the following):

Quarterly Advisory Workshop Sessions -- Depending on your needs, you can engage a Fractional CMO on a quarterly based for advisory only.  This could take the form of a half day executive session or a full scale Marketing team planning session.  We can configure the option that works best for your firm.  Example: 1 day per quarter.

Strategic Advisory -- A Fractional CMO brings lots of strategic and practical knowledge into precisely what you're trying to accomplish. They have built marketing organizations. They have deciphered best practices in generating leads. Your firm may be pursuing a particular strategy.  A fractional CMO can be engaged to support that process.  Example: Fractional CMO coverage 1-2 days per week.

Fully Outsourced Marketing Operations -- If your firm does not have in-house Marketing, ThoughtBoost can serve as your outsourced Marketing organization, supporting your strategic and operational marketing needs.  Example: 3 month event planning or content marketing creation.

 

Get in Touch

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TB