Leadership

May 22, 2016

Karin Nauth Shelley, Founder & Principal

 

What’s next? That simple phase fires me up. It’s why I am an innovation-focused, strategic marketer. I love collaborating with future oriented firms, gaining them gain an “edge” on what’s next. That can be what’s next in a new product, service or technology arena. The possibilities are endless. Or, it could be how to create a smarter customer experience using empathetic thinking, design, analytics, and software. Whatever the objective, my approach is deeply rooted in understanding people, customers and prospective clients and markets. It’s keeningly zeroing in on the business value of technology innovation. With a fusion of expertise in management and technology consulting experience from Forrester Research, and practical wisdom of the frontlines of international corporate marketing with firms such as TCS, Wipro and GlobalLogic. I’ve worked with established public, pre-IPO and private companies in North America, South America, UK/Europe and Asia. I have a B.A. in Psychology from Boston University as well as a M.B.A. from Simmons School of Management, both in Boston, Massachusetts (USA).

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