Marketing Strategy

May 22, 2016

What’s your approach to market strategy development — pinpointing your company’s “edge” to attract business and outcompete the competition?


That’s core to your business’ scorecard and overall success. Formulating your market strategy outmaneuvers competitive pressures, and capitalizes on emerging opportunity. We tend to view “market strategy” as static, but in today’s business, it often needs to be much more dynamic and even experimental at times.

In which regions are your target markets?

How do you effectively deliver your products and services into those markets?

If you are entering a new market, what are the inherent costs of doing business there?

How do you attract talent in those markets?

What’s the talent profile you need to deliver your business effectively?

What’s the SWOT (strengths, weaknesses, opportunities, and threats) you face?

ThoughtBoost takes an “outside-in,” customer and prospect focused approach to co-designing the best market strategy for your business. Our roots are in deep customer research and analytics and technology strategy.   Contact us to check if this is a fit for your firm.