How do I “attract” and “acquire” new business better? Pause there. From a marketing standpoint, there’s a lot to consider with those two terms, to say nothing of the business process to accomplishing each.
There are countless ways to tackle new business acquisition. No matter, what your business though, it’s crucial to ensure you have the right sales force, and ensure they are equipped with what they need to win opportunities. But that’s just part of the equation. Not only is it important to “attract” business, in other words “leads,” but it’s absolutely crucial to take your prospects through a positive journey with your firm and its representatives. The effectiveness of that journey (measured in response time, addressing questions in a targeted way, and providing “trust converters”) not only wins you the sale, it can shorten the sales cycle, decreasing the cost of sales, and ultimately, even result in referrals. That’s the mother load!
ThoughtBoost can help you optimize your Sales strategy. By triangulating insights from Sales and Prospects and analyzing your lost leads, we can quantify and qualify how effective you are currently. We then collaborate with you to pinpoint where you need to close the gaps to create a winning sales scenario. Contact ThoughtBoost to learn more.