Are you 100% certain you know your target buyer? Most executives deliver a quick answer, and it’s usually “yes.” But considering the question more deeply can yield a lot. Furthermore, your Sales performance depends on it. You can’t fully optimize your Sales without having a good command of who your buyer is and what his or her stated and unstated needs are.
There a multiple approaches that get you the data you need to drive deeper Sales conversations, increase Marketing ROI, lower cost of Sales, and shorten Sales cycles. These are important and translate into higher revenues. Using deep research perspective, ThoughtBoost designs initiatives to help you define or refine your unique buyer personas. We collaborate in measuring how your existing Sales force is performing, and proactively identify areas for improvement. Contact us to explore how to launch your strategic customer research process today.