Our marketing project portfolio includes the following:
Branding & Thought Leadership services for a US based, private, blue chip-venture funded software services firm with global R&D hubs in US, UK, India, Israel.
Global Analyst Relations program for top 3 India based, $13+ Billion global IT Services firm with locations in US, UK, Europe, India, Middle East, Latin America.
Shared services marketing organization for India based, global IT Services transitioning from pure IT Services to Consulting Services value proposition.
Change Management & Communications plan to support post acquisition employee integration, part of $900M deal.
Strategic customer research initiative in support of organizational planning effort. Effort delivered strategic scorecard level data as well as account level, as sales enabler.