5 Surefire Ways to Botch Your Perfect Customer Experience Design

Scary thought!  Even with the most glorious product or service, companies can exhibit blindspots in experience design and customer loyalty, and these can negatively impact growth goals. Take Company X, a start up in the education space.  Driven by an altruistic desire to inspire kids, its founder tells the story of laboring through countless personal and professional trials[…]

Boosting customer value correlates with higher revenues

Customer value is the holy grail of Marketing.  Gartner’s recent report, CMO Insight: How to Justify the Business Value of Customer Experience Investments notes that most companies haven’t cracked the code on this.  Only 29% of companies cite were able to “demonstrate a return on customer experience investments in dollar terms.”  This points to either an inability to quantify the[…]