5 Surefire Ways to Botch Your Perfect Customer Experience Design

Scary thought!  Even with the most glorious product or service, companies can exhibit blindspots in experience design and customer loyalty, and these can negatively impact growth goals. Take Company X, a start up in the education space.  Driven by an altruistic desire to inspire kids, its founder tells the story of laboring through countless personal and professional trials[…]

Your brand, Pandora, and important implications for your customer value

What does your brand have to do with Pandora, customer value and delivering on an optimal experience?  Yes – that Pandora.  Even if you aren’t in the entertainment sector, you’re delivering an experience, and that experience should have inherit value. Much like Pandora, you … • BROADCAST.  Pandora offers listeners an ability to select music aligned[…]