How do B2B Buyers Consume Information

Relevance is the holy grail of marketing.  For companies investing in content planning, understanding how do B2B buyers consume information is an important question to ask. Drawing from CMO Council and Netline research, Ayaz Nanji reports in a MarketingProfs article that 94% of the companies surveyed curate and share infrmation prior to purchasing B2B produts and services.  The research found three[…]