Smart firms look at Marketing as a revenue contributor. But while today’s Marketing efforts much strive to quantify it’s contribution to the business goals, it’s important to recognize where it adds value, beyond revenue. Some of these questions may be helpful in thinking about that value:
Can you pinpoint with accuracy where your incoming leads originate?
What percentage of marketing leads yield opportunity for the firm?
Is your brand a sales enabler?
Does you Sales organization have a good handle on your competitors and emerging competitive threats?
Are your Sales & Marketing efforts measurable throughout the prospect journey?
Is your influencer engagement strategy optimized?
Are you fully capitalizing on the power of digital and agile marketing?